Minute | UX Graduation Project

The Case

UX Design

During my Communication and Multimedia Design study course I had to complete two graduation projects. This project was the bound project. Decos is a Dutch software engineering company which specialises in software for the municipality market. During this project I’ve conducted extensive research and created multiple concepts. Many wireframe iterations have been done and have been intensively evaluated with the target audience and experts from the design field.

The Brief

According to Decos, Minute was mostly rejected by potential customers on the basis of UX design. That’s why the initial question from Decos was: “Which UX changes are necessary in order for JOIN customers to start using Minute?”. In this context, JOIN is another software product from Decos. JOIN is a product that does have a large install base. The true issue seemed to be that Minute wasn’t making enough revenue because of a small install base. The product had to become more attractive to purchase. This is why Decos and I created the following main-question: “What steps are necessary in order for Minute to become an attractive meeting tool for employees of municipalities and companies which are existing JOIN customers?”. The choice was made to only focus on existing JOIN customers because Minute was too small and didn’t have the budget to focus on finding new potential customers. I was free to plan my own research and process and wasn’t limited in any way.

The Process

At the start of the process I’ve conducted research into the existing Minute application. I wanted to know which issues it had and how they could be solved. To do this I used a couple of different methods. I conducted expert reviews with UX designers, I’ve done a heuristics evaluation, a pattern research and I’ve spoken to existing users of the program. When I had an idea of what needed to be changed I’ve conducted a target audience research. I wanted to know how I could align these changes to the desires of the target audience and how they would react to it. In order to get to know the target audience I’ve conducted interviews. Interestingly the target audience really preferred to be taken through the steps of the meeting process. They wanted to be guided along the way. This is why I choose to continue with this concept. I decided to make clear before-, during- and after segments to the process. In total I’ve created 9 wireframe iterations. During each new iteration I made sure to test them with users in user tests. In the last few iterations I’ve also asked for feedback from 2 UX design experts and a visual design expert. The result of this project was happily received by Decos.

Process