Choklet | Slow Food App

The Case

Cellular Design

Logo Design

Cellular Design


Cellular Design

Visual Design

Cellular Design

UX Design

This project was an assignment for school for my Visual Design specialisation. We had to design a Slow Food application and build a prototype of it. For this assignment I choose a chocolate centered theme.

The Brief

The assignment was clear; design a Slow Food app. You were free to choose the concept and the topic. The criteria were as follows:

- Have an unique element in your concept.

- Design a logo & branding for the app.

- Make a styleguide.

- Maak a prototype of the app.

The Process

During the concept phase of this assignment I was struggling with finding a theme to work with. I had loads of ideas and themes which I wanted to explore but ultimately settled on the chocolate theme since it hadn’t been done before in class.

When I had to think of a gimmick to make my application unique I had some struggles as well. Eventually I choose a gimmick centered around obedience. The idea was like this: You choose what you want to eat and the App tells you when to eat it. This resulted in a resistance score coupled with each recipe to show what percentage of people were successful in resisting the urge to eat their food.


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