This logo benefited a lot from experimentation.
Originally this logo was going to look a lot more detailed. This didn’t look very good however.
Over time the logo got simplified further and further.
Eventually it got decided that the initials MH could work well as the outline of the heart.
After that it was a matter of getting the gears to work just right and picking a working color scheme.
I decided to use a warm color combination of red and dark purple to form a gradient.
My aim was for the logo to work well on both a dark and light background since it had to be applicable in many different circumstances.
For the typeface I picked a fairly standard sans serif.
For the design I also created a styleguide.